在信息化不斷發(fā)展的今天，廣告方面人才被越來越多的企業(yè)所需要，廣告學(xué)專業(yè)也發(fā)展的越來越快。下面小編為大家全面解析美國留學(xué)廣告學(xué)專業(yè)，想要去美國留學(xué)選擇廣告學(xué)專業(yè)的學(xué)生可以了解一下。

美國廣告學(xué)分支專業(yè)

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美國廣告學(xué)主要課程內(nèi)容

綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns

以下是任一方向的課程：

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美國廣告學(xué)研究生職業(yè)前景

就業(yè)方向：廣告設(shè)計人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

就業(yè)市場：廣告代理公司，傳媒業(yè)，或者組織機構(gòu)的市場策劃，研究機構(gòu)等。